The one-hour film, produced by Grifa Films, was shot between 2020 and 2021, and tells the story of Bracell’s gigantic plant in the country. Among many challenges were the obssession to make all processes become circular, from water treatment, to energy production and consumption, correct managing of Eucalyptus forests, job creation in the cities around it and total fossil fuel-free operations.
During its construction, which involved thousands of workers, covid-19 pandemic stroke hard and difficult decisions had to be made in order to maintain the original planning and schedule. The result of this work of epic proportions is going through its final stages of editing, coloring and mixing.
The idea is to showcase it in August. Channel is yet to be defined.